Gifts under 30 dollars that are not filler
The problem with a cheap gift is not the price. It is that most things sold at that price are designed to be bought rather than used: novelty objects with one joke in them, sets of small items nobody asked for, anything described as a stocking filler by the people selling it. Under 30 dollars there is plenty that lasts. It just has to pass a couple of tests first.
The two tests a cheap gift has to pass
First: does it have a job? Something with a function gets put somewhere and stays there. Something purely decorative at this price usually ends up in a drawer, because decoration is where taste is most specific and a 15 dollar guess at somebody's taste is a long shot.
Second: is it made of a real material? Solid brass, cast iron, glass, stone, cotton, paper. Cheap gifts fail when they are hollow and light, because weight is how a hand decides whether something is any good. A small solid object beats a large hollow one at the same price every time.
Those two tests knock out most of what is sold as a small gift, which is the point of having them.
There is a third test if the gift is seasonal, which is whether it still makes sense in February. Our Gothmas season runs until the end of December, and plenty of what gets bought in it is dated by design. A small solid object is not.
Small and solid beats large and hollow
At the 16 to 18 dollar mark, the best value in most shops is a small cast object. The cast brass pairs we sell are thumb sized and much heavier than they look, which is the entire appeal: the surprise is in the hand rather than on the shelf.
The same logic applies to anything where the price is mostly material. A solid brass animal at 16 dollars is honest about what it is. A resin figure three times the size at the same price has to have saved the money somewhere, and it saved it in the material.
If you are buying for somebody who already owns a lot, a small object is also easier to find a home for than a large one.
Consumables, which sidestep the taste problem
Anything that gets used up cannot become clutter, which removes the main risk of buying for somebody whose home you have not seen. Incense, candles, wax, good paper, ink.
The catch is that consumables need the right equipment to be useful, so check before you buy. A box of backflow cones is 22 dollars of actual supply for somebody who already owns the burner, and 22 dollars of confusion for somebody who does not.
Where you are unsure, buy the thing and the supply together if the budget stretches, or buy the supply for somebody you know owns the hardware.
Paper is underrated and almost never wrong
A notebook, a set of cards, a sheet of stickers. Paper is cheap, it is universally usable, it has no size, and nobody has ever had to pretend to like a good notebook.
Our own paper runs from a 12 dollar sticker sheet to a 26 dollar journal, and the cards are 18 dollars for five with nothing printed inside, which matters: a card with a greeting already in it can only be used for one occasion. A blank one gets used.
This is also the category where a small gift can be genuinely thoughtful rather than merely inoffensive, because what you write in it does more work than what you paid for it.
What under 30 dollars will not buy
It will not buy clothing that fits well, and it will not buy jewellery in solid precious metal. A 20 dollar necklace is plated base metal, and plating wears through at the points that rub. That is fine if everybody involved knows it, and disappointing if they expected silver.
It also will not buy anything large that is well made. Large and cheap means thin, hollow or printed rather than cast, and the compromise is always visible up close.
The way to get a good gift at this price is to go smaller than feels generous, not larger. A 16 dollar solid object reads better than a 28 dollar hollow one, and anybody who handles both will know.
A worked list, with prices
At 12 dollars: a sticker sheet, or a cast coaster that actually catches a wet glass. At 14 to 18: hair clips, a small cast animal, a pair of bats, a set of five blank cards.
At 22 to 26: a box of incense cones, a notebook, a thirty minute hourglass, a printed canvas tote. At 28 to 30: earrings, a goblet, a small wall piece.
Nothing in that list is a filler, and nothing in it is a joke with a single use. That is the whole selection criterion, and it works in any shop, not just ours.
Count the postage into the price
A small gift has a proportionally large shipping cost, and that is the thing that quietly ruins a cheap gift budget. Ours is a flat 9.95 dollars per order, free over 85, which is a structure most small shops use in some form.
The arithmetic is worth doing honestly: a 16 dollar object posted on its own costs 26 dollars. Three 16 dollar objects in one order cost 58, which is 19 each. If you are buying several small gifts, buying them in one order from one shop is the single biggest saving available to you, and it beats hunting for a cheaper object.
It also argues for deciding your whole list before you buy anything. A free shipping threshold is only useful to somebody who knew about it before they placed the first of three separate orders.
One caution on timing. Small objects are often the slow half of a catalogue, because cast metal and ceramic tend to come from further away than printed paper does. If you are buying late, check the shipping route on the product page before you fall in love with the 16 dollar thing.
Questions people actually ask
- What is a good gift for under 20 dollars?
- Something small, solid and functional: a cast metal object, a blank card set, a notebook, a box of incense for somebody who already has a burner. Avoid large hollow decorative items, which is where cheap gifts usually go wrong.
- Is a cheap gift insulting?
- No. A thoughtless gift is. A small object made of a real material reads as considered, while a bigger item made of thin plastic at the same price reads as a purchase made in a hurry.
- What should I avoid buying as a cheap gift?
- Novelty items with one joke in them, plated jewellery sold as though it were solid metal, anything large and hollow, and consumables for equipment the recipient does not own.